Helping you unlock your big idea.

Differentiated brands do more than just connect with their audiences.

They fuel business: connecting audiences with a big idea. At Next, we’re in the business of big ideas.

We lean in to uncover exactly why +250k drivers a day love a particular car wash.

We think differently, letting ourselves ask, “What if your to-go containers could talk to you?

And we create distinctly: embodying innovation for a global company that automates at the edge of possible, proving out the difference it makes when movers love their grandmas, and challenging the notion that an experience with a contractor has to be terrible.

All to tap into the deeper potential our clients have been missing and move their vision forward.

Founded

1917

Billion Dollar Brands

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Creative Experts

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Average years of branding experience

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Our Team

Big ideas wait on the other side of obvious. That’s why we challenge ourselves to look at your whole picture and dig into what matters the most to your audiences and then, dig even deeper. We root our insights in the data and narratives we’ve gained from you, your customers, and the market.

Good is our enemy. Because while good is perfectly fine for some, it stands in the way of truly differentiated brands. That’s why our team is rigorous in reviewing our work and pushing it to be better. We love what we do and who we are creating for, which is why we only bring you our best.

Our clients trust us to face challenges in unexpected ways. But, we don’t ever forge a new path without direction. We make brand choices informed by current business realities and needs, not trends. So while we may chart new terrain with you, we do so with a method and a strategy.

Selected Work

Amanda Mercer!

ART DIRECTOR

Upbeat, joyful and intentional about her work, Amanda is a true creative powerhouse. She draws inspiration from all art forms, is always thinking of ways to best her craft, and is especially good at “surprise and delight”ing our clients with distinct creative. Her contagious optimism and unrelenting support make her an indispensable member of the Next team—and a great friend, too. With well over a decade of design experience, she’s lent her spark to create dynamic work for clients like Amway, Gordon Food Service, and Two Men and a Truck.

Amber Genzink

PROJECT LEAD

Authentic and kind, Amber is really good at bringing people together, which is why we love having her manage projects on our team. A true people-person, she gets so much joy from encouraging our team to do their best work while fostering a truly collaborative partnership with our clients. With a decade of account experience, Amber has expertly managed projects for clients like TWO MEN AND A TRUCK, Ayers Basement Systems, and JR Automation.

Austin Roeters

WRITER & CONTENT STRATEGIST

Although Austin likes to joke that he was hired at Next for his sparkling personality, he can definitely write too! Thoughtful, driven, and whip-smart, not only is Austin great at asking questions and putting himself in the clients’ shoes, his powers of voice exploration and brand storytelling are unmatched. Never one to turn down the chance to write a funny headline, Austin has leveraged his 6+ years of content creation experience to write compelling copy for clients like Leland Furniture, Gordon Food Service, and Tommy’s Express.

Ben Petersen

ART DIRECTOR

Ever since 5-year-old Ben watched Cookie Monster bite into a cookie and turn it into the letter C, he has been obsessed with the way shapes, color, and type interact. Now, with nearly 20 years of design and art direction experience under his belt, Ben is our resident branding and print publication guru. He’s logical, intentional, and loves concepting and executing big-picture creative for clients like Chaco, Brunswick, and Pabst. Thanks, Sesame Street!

Ericka Long

DIRECTOR OF OPERATIONS

You know how every office has that one person who seems to magically handle it all? Well at Next, that’s Ericka. Super organized, detail-oriented, and all-knowing, Ericka has over 15 years of office management experience and we’d honestly be lost without her. Not only does she handle all the billing, invoices, HR, and vendor management with ease, she somehow manages to transform our space into a welcoming haven for our team, and for visiting clients. A great leader and employee advocate, if you need something done, Ericka will make it happen, no matter what.

Ingrid Hop

ART DIRECTOR

Ingrid’s path to design started with a love of fine art and illustration—elements that still shine through in her work today. A big fan of American Kitsch and Japanese design, she is a deeply intuitive artist who excels at creating strikingly distinct designs for our clients. An insatiable learner and hobby-collector, Ingrid finds inspiration and beauty in anything and everything that surrounds her. Her quick thinking and flexible mindset have led her to design captivating creative for clients like Gordon Food Service, Steelcase and JR Automation.