GFS came to us to help create an authentic North American Italian brand with a broad range of imported and domestic offerings.
After examining the current competitor landscape, analyzing sales challenges in this category, and uncovering opportunity gaps in the marketplace, we saw that Gordon Food Service had the opportunity to elevate and authenticate their brand in one broad stroke—a paint stroke.
“Express Yourself” positions Tommy’s Express to dominate their market with a dynamic brand that tailors messaging to different personalities, seasons and regions in ways that resonate for all.
President, Co-founder, Chief Innovation Officer
