The luxury furniture market is projected to grow from $23.4 billion to $42.7 billion by 2032. Historic luxury furniture brand Kindel wanted to harness this momentum by attracting younger, more diverse designers. They tasked us with redesigning their website to better articulate their brand, improve their shopping experience, and attract new leads.
Kindel’s updated site housed what was formerly a confusing family of brands under one distinct umbrella, made shopping on the site more intuitive, and inspired a new generation of designers— increasing the site’s average engagement per user by over 250%.
